The Role of John Proctor in Arthur Millers The Crucible Essay

The Role of deception Proctor in Arthur Millers The Crucible Arthur Miller wrote the play The Crucible to show the historical parallel between the capital of Oregon witch trials of 1692 and the McCarthy witch hunt of the late 1940 and 50s. The character John Proctor seems to represent and show the view present of a real man, unaffected by furor a difficult thing to portray during the 1950s in the USA, due to the fear and hate of Communism and the witch hunt for communists. John Proctor is the central character of the play. He a realistic character, the audition can hit to him and sympathize with him. He is a somewhat strong character and is described by Miller as knock-down(a) of body, even-tempered and non easily led, the last comment perhaps being the most important. His character earns respect throughout the play as the audience sees the moral arguments he has and internal conflicts he has to deal with. John Proctor is a man with a guilty consci ence, which makes him indecisive until it is too late, audiences can relate this to their own, maybe far less dramatic lives. John Proctor has made a mistake he has slept with his former servant girl, teenage Abigail Williams. It is also shown in Act 1 that he still lusts after her - when she asks if he looked up at her window for her, he replies I may have looked up, this shows his characters weakness, besides he remains strong willed. He does not give into what he obviously thinks of as great temptation, again. This shows the audience that he has recognized his mistake and is not repeating it. John Proctor is an honest man, but has undermined himself with his one act of dishonesty. ... ... parallel, as he knew himself what height the communist hysteria had reached. Like the witch hysteria in Salem, he knew that he would be persecuted for writing about fear and conscience if he were to set the play in contemporary America. Miller uses John Proctor to a lmost play himself and to show what he would do if put in the position of being on trial. He later proved his point by not accusing any other people of being in communist parties when he really was put on trial, to get himself eat up the hook, like so many other people did. John Proctor plays the crucial role in The Crucible of being the man that is on the brink of giving in but stands strong, even though he knew that one individual would not bring down the hysteria.Works CitedMiller, Arthur. The Crucible A Screenplay. New York Penguin Books, 1996.

The History and Rules of Tennis :: Tennis Sports Athletics Essays

The History and Rules of TennisMarch, 1913An international conference is held between 12 nations in Paris, and, from this, theInternational Lawn Tennis Federation (as it is first known) evolves. March, 1923The Annual General merging in Paris draws up the official ILTF Rules of Tennis whichare implemented from 1 January, 1924. The United States joins the ILTF, making theorganisation truly international. March, 1923The Annual General get together in Paris draws up the official ILTF Rules of Tennis whichare implemented from 1 January, 1924. The United States joins the ILTF, making theorganisation truly international. 1977The ILTF drops the word lawn to take on its present name, the International TennisFederation. 1988After diligent work by ITF President, Philippe Chatrier, and General Secretary, DavidGray, tennis becomes a full medal sport at the surpassing Games in Seoul. 1996The ITF grows to incorporate 196 National Tennis Association Members including 126Full Members and 70 Associa te Members - a far cry from the original number of 12 institution nations. The Rules of TennisThese rules to conform to the USTAs 1995 Rules of Tennis.IndexExplanatory NoteThe Singles GameRule 1 - The CourtRule 2 - Permanent FixturesRule 3 - The BallRule 4 - The RacketRule 5 - Server and ReceiverRule 6 - Choice of Ends and utilityRule 7 - The ServiceRule 8 - Foot FaultRule 9 - Delivery of ServiceRule 10 - Service FaultRule 11 - here and now ServiceRule 12 - When to ServeRule 13 - The LetRule 14 - The Let in ServiceRule 15 - come in of ServiceRule 16 - When pseudos Change EndsRule 17 - The Ball in PlayRule 18 - Server Wins PointRule 19 - Receiver Wins PointRule 20 - Player Loses PointRule 21 - Player Hinders OpponentRule 22 - Ball Falls on LineRule 23 - Ball Touches Permanent FixturesRule 24 - A Good ReturnRule 25 - Hindrance of a PlayerRule 26 - Score in a GameRule 27 - Score in a SetRule 28 - upper limit Number of SetsRule 29 - Role of Court OfficialsRule 30 - Continuous Play a nd Rest PeriodsRule 31 - CoachingRule 32 - Changing BallsThe multiply GameRule 33Rule 34 - The Doubles CourtRule 35 - Order of Service in DoublesRule 36 - Order of Receiving in DoublesRule 37 - Service Out of Turn in DoublesRule 38 - error in Order of Receiving in DoublesRule 39 - Service Fault in DoublesRule 40 - Playing the Ball in DoublesAppendix I - Regulations for Making Tests Specified in Rule 3

Characters, Setting, and Conflicts in A Tale of Two Cities Essay

Characters, Setting, and Conflicts in A Tale of Two Cities In the novel, A Tale of Two Cities, Charles heller utilizes the characters, setting, conflicts, and other literary devices to convey the tone and establish an attitude about human beings and society. dickens connects this novel with the cut rotation. Many of his descriptions refer back to the Revolution and help convey the tone of depression. monster saw similarities between the forces that led to the Revolution and the oppression and unrest occurring in England during his time (Cliff notes). Although he supported the root of people rising up against tyranny, the violence that characterized the French Revolution disturbed him (Cliff notes). Dickens was drawn to a play, The Frozen Deep, written by Wilkie Collins in which he acted. In this play, two men competed for one woman, like in A Tale of Two Cities, when Charles Darnay and Sidney Carton compete against each other for Lucie Manette. Dickens makes clea r the characters in this novel through their actions rather than dialogue, which make this novel different from the rest. Dickens social ideas in this novel are quite simple. He feels the French Revolution was inevitable because the aristocracy oppressed the being of the poor, driving them to revolt (Cliff notes). In A Tale of Two Cities Dickens attempts to show his readers the dangers of a practicable revolution (Cliff notes). He relies on his descriptive skills to convey the significance of revolution and resurrection in the novel. In addition, he portrays the horror of mob violence throughout the novel, passing the readers with images of waves of people crashing through the battered gates of the Bastille, for exampl... ... Dr. Manette and he is returned to sanity. Sydney Cartons life changes from despair to honor. Because of the great change in Carton, Darnays life is spared. The power of love and determination is clearly demonstrated by the resurrection of Dr. Al exander Manette, Sydney Carton, and Charles Darnay. Sources Cited and Consulted Collins, Irene. Charles Dickens and the French Revolution. Literature and History 1.1 (1990) 40-57. Dickens, Charles. A Tale of Two Cities. 1859. New York Bantam, 1983. Gross, John. A Tale of Two Cities. Dickens and the Twentieth Century. Ed. John Gross and Gabriel Pearson. London Routledge & Kegan Paul, 1962. 187-97. Kalil, Marie. Cliffs notes on Charles Dickens A Tale of Two Cities. Cliff Notes Inc, June 2000 http//www.sparknotes.com/lit/twocities/

Hackers- Who Are They? And What Do They Do? Essay -- essays research pa

Computer HackersOutlineThesis Contrary to popular belief, not only do you not have to be cleverness to be a hacker, you do not even need to know much almost electronic computers.I. Hacking todayA. More like exploration in the 60s and 70sB. Cannot call themselves hackersII. Different Types of hackers A. A hacker defineB. A cracker definedC. A phreaker defined III. You do not have to be intelligent A. Not like you have seen on televisionB. Programs used are highly accessible on the InternetC. Some start out with trial and errorVIII. Online LegalitiesA.     Unauthorized access to, or use of a computerB.     Alteration or goal of data without authorizationC.     Theft of computer servicesD.     Computer fraud (using a computer to commit new(prenominal) crimes)E. Denial of access to a computerF. Unauthorized possession of passwords__________________________________HackersMany of the people in our socie ty today often think that computer hackers are in truth smart individuals, who have specific talents and abilities enabling them to crack passwords, enter mainframes, send viruses, and crash computer systems. Contrary to popular belief, not only do you not have to be smart to be a hacker, you do not even need to know much about computers. Modern day hacking usually ends in destruction of other peoples property, or changing important private information. Also, as stated by a 42-year-old security agent in San Francisco, Hacking in the 1960s and 1970s was a little more like gentlemanly exploring than it was taking things from people (Weise). These days hackers cannot call themselves hackers without the threat of being called a hacker wanna-be or a book kiddie. A hacker wanna-be is the same thing as script kiddie, but is another slang term for a person who uses guess-work and programs that he did not write (Weise).Although, most people think of a hacker as someone who breaks into co mputers and sends viruses, there are several incompatible types of hackers, broken up into three different groups. The first type of hacker is the hacker himself. The defination of a hacker is hack$dr (hk=dr) One who enjoys the intellectual challenge of creatively overcoming or circumventing limitations (Dict... ...ere are actually very strict guidelines on the Internet of what you can and cannot do.The Book of Online Law states that it is illegal for you to have "unauthorized access to, or use of a computer, alteration or destruction of data without authorization, theft of computer services, computer fraud (using a computer to commit other crimes), denial of an others access to a computer " (Smedinghoff).Hacking is kickoff a program that grants you access to things you normally would not be able to do, or access. You do not have to be smart to be a hacker. Anyone can get hacker besidesls and programs just by looking for them, downloading them, and then putting them to use. Modern day hacking is not how you see it on television. It is a dewy-eyed process which any one can do using one of many programs that are available online. There are several different types of hackers. They distributively depend on what type of hacking is being done. There is one last thing for you to be aware of, now that you know how easy it is to be a hacker. You have to be careful of all the many Internet legalities. You can get in serious trouble and not know you were doing anything wrong until it is too late.

Unique Design of the Vietnam War Memorial Essay -- American America Hi

Unique Design of the Vietnam War Memorial At the age of twenty wiz, a female undergraduate at Yale University namedMaya Lin submitted her design for the Vietnam Memorial. Her idea for the annals was extremely unique and controversial. After long discussions bya panel, it was chosen for construction. The design that she submitted wasone that was very different in comparison to other memorials, and it wasone that has a tendency to leave a lot of questions on the minds of thevisitors. On the face of the memorial there is a list of all those whodied or are missing in the order by which they were lost. It could seemto some one who did not take the incident that the monument honorsonly those lost, but that is incorrect. Maya Lins design formed into the nigh unique memorial structure of its kind, which honors all who served inthe Vietnam War (Colliers 23 137). The official name given to the monument was the Vietnam Veterans memorial.In this name alone it is clear that it was not erec ted for the solepurpose of honoring only those who were lost in the conflict. The term KIAwas the abbreviation used for those people who were killed in action, andthese people represent 47,000 of the 58,000 names on the wall. The other11,000 were soldiers who died from crashes, snake bites, illnesses, andother non-combat related deaths (Olson 227). There is no distinction madebetween the two groups on the monument. The structure is a v-shapedpolished granite slab that unlike other monuments has no message of honoror patriotism. on the whole of those subjects are left to the thoughts of thebeholder. People often find therapy in locating the name of a companion ora loved one. The Vietnam Veterans Memori... ...NAMES OF THOSE WHO GAVE THEIR LIVES AND OF THOSE WHO await MISSING AREINSCRIBED IN THE ORDER THEY WERE TAKEN FROM US. The Vietnam VeteransMemorial is also unique in the sense that is honors all who fought, asmost monuments honor only those who died. From this one could imply thatthe veterans were not sufficiently honored by the people of America.(Colliers 139-140) It is clear that the erection of the Vietnam Veterans Memorial was awonderful increase to the Washington Mall of monuments. There is somedisagreement as to the exact meaning of the monument, but that is becausein was designed for that very purpose. Maya Lin was quoted to say that shewanted a quiet place, meant for personal reflection and private reckoning(Colliers 139) That was exactly what she gave to the country in her uniqueinterpretation of what the monument should be.

Computers And Society :: essays research papers

Computers and SocietyThe decade of the 1980s saw an explosion in data processor engineering and computer usage that deeply changed society. Today computers are a part ofeveryday life, they are in their simplest form a digital play along or more complexlycomputers manage power grids, telephone networks, and the money of the world.Henry Grunwald, former US ambassador to Austria best describes the computersfunctions, It enables the mind to ask questions, decide answers, takeknowledge, and devise plans to move mountains, if not worlds. Society hasembraced the computer and accepted it for its many powers which can be used forbusiness, education, research, and warfare.The first mechanical calculator, a governing body of miserable beads called theabacus, was invented in Babylonia around 500 BC. The abacus provided the fastestmethod of calculating until 1642, when the French scientist Pascal invented acalculator do of wheels and cogs. The concept of the juvenile computer wasfirst o utlined in 1833 by the British mathematician Charles Babbage. His designof an analytical engine contained all of the necessary components of a moderncomputer enter devices, a memory, a control unit, and output devices. Most ofthe actions of the analytical engine were to be done through the use of lapedcards. Even though Babbage worked on the analytical engine for nearly 40 years,he never actually made a working form.In 1889 Herman Hollerith, an American inventor, patented a calculatingmachine that counted, collated, and screen out information stored on punched cards.His machine was first used to help sort statistical information for the 1890United States census. In 1896 Hollerith founded the Tabulating Machine Companyto affirm mistakable machines. In 1924, the company changed its name toInternational Business Machines Corporation. IBM made punch-card officemachinery that dominated business until the late 1960s, when a new generation ofcomputers made the punch card machines obs olete.The first fully electronic computer used vacuum tubes, and was so secretthat its existence was not revealed until decades after it was built. Inventedby the face mathematician Alan Turing and in 1943, the Colossus was thecomputer that British cryptographers used to break secret German military codes.The first modern general-purpose electronic computer was ENIAC or the electronicNumerical Integrator and Calculator. Designed by two American engineers, JohnMauchly and Presper Eckert, Jr., ENIAC was first used at the University ofPennsylvania in 1946.The invention of the transistor in 1948 brought about a revolution incomputer development, vacuum tubes were replaced by small transistors thatgenerated little heat and functioned perfectly as switches. Another deep find in computer miniaturization came in 1958, when Jack Kilby designedComputers And Society essays research papers Computers and SocietyThe decade of the 1980s saw an explosion in computer technology andcomputer usa ge that deeply changed society. Today computers are a part ofeveryday life, they are in their simplest form a digital watch or more complexlycomputers manage power grids, telephone networks, and the money of the world.Henry Grunwald, former US ambassador to Austria best describes the computersfunctions, It enables the mind to ask questions, find answers, stockpileknowledge, and devise plans to move mountains, if not worlds. Society hasembraced the computer and accepted it for its many powers which can be used forbusiness, education, research, and warfare.The first mechanical calculator, a system of moving beads called theabacus, was invented in Babylonia around 500 BC. The abacus provided the fastestmethod of calculating until 1642, when the French scientist Pascal invented acalculator made of wheels and cogs. The concept of the modern computer wasfirst outlined in 1833 by the British mathematician Charles Babbage. His designof an analytical engine contained all of the necessary com ponents of a moderncomputer input devices, a memory, a control unit, and output devices. Most ofthe actions of the analytical engine were to be done through the use of punchedcards. Even though Babbage worked on the analytical engine for nearly 40 years,he never actually made a working machine.In 1889 Herman Hollerith, an American inventor, patented a calculatingmachine that counted, collated, and sorted information stored on punched cards.His machine was first used to help sort statistical information for the 1890United States census. In 1896 Hollerith founded the Tabulating Machine Companyto produce similar machines. In 1924, the company changed its name toInternational Business Machines Corporation. IBM made punch-card officemachinery that dominated business until the late 1960s, when a new generation ofcomputers made the punch card machines obsolete.The first fully electronic computer used vacuum tubes, and was so secretthat its existence was not revealed until decades after it was built. Inventedby the English mathematician Alan Turing and in 1943, the Colossus was thecomputer that British cryptographers used to break secret German military codes.The first modern general-purpose electronic computer was ENIAC or the ElectronicNumerical Integrator and Calculator. Designed by two American engineers, JohnMauchly and Presper Eckert, Jr., ENIAC was first used at the University ofPennsylvania in 1946.The invention of the transistor in 1948 brought about a revolution incomputer development, vacuum tubes were replaced by small transistors thatgenerated little heat and functioned perfectly as switches. Another bigbreakthrough in computer miniaturization came in 1958, when Jack Kilby designed

Confidence in Students Essay

Statistics reveal that 95% of children and adults experience lack of confidence, self-belief, or low self-esteem at some point in their lives. Confidence is a expressioning just about adolescents have always struggled with and it is impossible to overestimate the lack of it amongst students. It ties in with tensity, peer pressure, and otherwise insecurities most teenagers face on a daily basis. Self-confidence can be altered by various life situations such as adepts school environment, home life, and individual motivation.What most educators fail to realize is that strengthening the confidence of their students is just as important as educating them. Educating students means more than than giving academic knowledge. Giving positive and constructive feedback helps reduce weaknesses and enhance strengths. Telling a student how well hes d peerless on any task, whether it being an exam or regular classwork, helps him feel more accomplished. Students thrive on praise and allow push themselves even harder once they feel their work is being recognized.Even though giving praise is helpful, one should know self-confidence isnt built from being spoiled with praise. Students will in any case know if the praise given is genuine. If they feel the praise is meaningless, they will not feel as egg ond to push themselves harder. One should remain honest with from each one student to encourage him to address problems, instead of avoiding or denying their existence. Teachers should always make corrections without damaging a students confidence. A simple smiling or letting students know youre happy to see them also helps them to feel worthwhile and appreciated.Another key idea is goals set for each student. Teachers old tend to set goals likewise high or too low for certain students. Recognize that ein truth child is different and has different learning capabilities. forever and a day set realistic goals so the students will feel a sense of accomplishment when the go al is completed. Never make tasks too easy or too challenging. When students reach a point where they can overcome doubt to achieve objectives will help boost their confidence. Including them in your expectations for them and discussing their individual progress is always bully to do.This will help students to see what approach or direction they need to take in order to complete the given task to their best ability. reward students for meeting challenges lets them know theyre doing what they should. Most students dont give themselves enough credit due to their personal insecurities. Encouraging students to set high standards for themselves will test their limits. When a teacher reassures a student that they are capable of achieving greatness, they will feel like somebody truly believes in them and it will motivate them greatly.With all this being said about the school environment, a students home life plays a major role with self-confidence as well. Parental relationships help in determining the self-esteem level one may have. Adolescents who view their parents communication as supportive and open are most probably to have higher self-esteem than those who perceived their parents communication patterns as controlling and unsupportive. Parents shouldnt put any extra pressure on their children than theyre already facing. Being overwhelmed in numerous tasks and activities is never a good impact on ones self confidence.It makes one panic and having a parent constantly yelling for one to complete it and do it well lowers self-confidence. A teenager wants to feel that their parents believe in them and their work capabilities. Despite how often a students home and school environment may affect their confidence, it all begins with individual motivation. For a student to be confident in their work and themselves, one has to be completely focused. A focused student shows determination and promise which helps the self-confidence level.Focusing on school and being very studious will make a students grades increase, boosting their confidence. Telling oneself positive motivational remarks helps also. Believing in oneself is the last step but then the most important. Confidence may be hard for teenagers to obtain in todays society, but it isnt impossible. The insecurities, peer pressure, and nearly unbearable stress students face shouldnt be seen as a discouragement but instead as motivation to work harder. With realization of ones own potential and self-confidence in ones ability, one can build a better world.

Cola Wars Continue: Coke and Pepsi in 2006

Spenser Garrison Strategic Management 3/17/10 Case 1 Cola Wars Continue one C and Pepsi in 2006 The soft drink industry is very competitive for every companies involved. Recently the competition between established firms has plainly increased with the market nearing its saturation point. All companies in the industry, especially those thinking about entering, dumbfound to think about Porters 5-Forces model and the obligates it outlines argument among establish firms, risk of entry by potential competitors, substitute crops, suppliers, and buyers.When talking about market sh are, PepsiCo and Coca-Cola go through the lions share. They have dominated the industry over the one-time(prenominal) 40 years with Coca-Cola leading in the category in 2004 (C256). With little resistance from Cadbury Schweppes, the distant third deepst company in the industry, the two companies main accent was to increase market demand by outdoing each former(a) in promotions, advertisements, and corpo rate acquisitions. Rivalry and power struggle have defined the existence of PepsiCo and Coca-Cola, looking at for a competitive advantage to gain an edge on the competition.This rivalry has been to the benefit to the companies, the industry, and its consumers as a whole. Both have learned to not save stay afloat, but flourish in an industry that has constantly grown since Coca-Cola began advertising in 1891 (C258). They did this by increasing the demand in their products, and gaining brand homage by their consumers. In some instances, they were selling cases of Dasani (Coca-Cola) and Aquafina (PepsiCo) for less than the cost of bottling it (C267). The risk of entry by potential competitors isnt a strong competitive pressure in the industry.PepsiCo and Coca-Cola dominate the industry with their brand name and distribution channels, which makes it difficult for new entrants to grapple with these existing firms. High fixed be of production facilities, logistics, and economies of casing also deter entry. Its difficult for a new firm with a small production capacity, and a high cost structure to fence when, as soon as their product is introduced to the market, the two leading firms drop prices below your cost structure.Pepsi and Cokes economies of scale allows them to do this since it costs so much less for them to stupefy their products than it would a new company. Substitute products come from competitors outside of the soft drink industry. These include coffee, sports drinks, bottled wet, tea, and juices. This is an increasingly growing force since consumers are becoming more health conscious in society. Most people are thinking about what carbonated soft drinks do to their bodies and replace them with sports drinks which expect to be healthier.These drinks also allow for a larger garland of flavors the appeal to different consumers (C263). Coffee and tea may also be substitutes for the consumer who drinks soda for the caffein they contain. Consumers can switch to coffee to decrease the amount of sugar and carbonation. These also come in a larger variety of flavors provided companies, such as Starbucks, that have become extremely popular over the past 20 years. These substitutes are a large and powerful force in the industry, especially since the switching costs (the cost to switch from one product to the next) are essentially zero.Supplies to the industry get dressedt hold much competitive pressure. Bottling and packaging of the product dont hold much of a bargaining position in the industry. Coca-Colas CEO Roberto Goizueta looked to consolidate a large number of bottlers in 1986, creating an unconditional bottling subsidiary called Coca-Cola Enterprises (CCE), went public and sold 51% of its shares season retaining the remaining which enables Coke to have separate financial statements from CCE (C261). This vertical integration essentially made Coke its own bottler, which almost cut out suppliers entirely.PepsiCo soon follo wed suit in the late 1980s with the Pepsi Bottling Group (PBG) and went public in 1999, retaining 35% of its shares (C261). By 2004 Coca-Cola had CCE bottling 80% of its North American bottle and can volume, while PepsiCo had PBG bottling 57% of their beverages in the region (C261). These consolidations took away much of suppliers bargaining power. The buyers of soft drinks range from Supermarkets, to mass retailers and supercenters, to triggerman stations. Soft drinks are sold to these stores which are, in turn, resold to customers.Buyer power in the industry is very strong. Larger stores purchase soft drink in large volumes allowing them to buy at low prices. Gas stations have less bargaining power since they buy smaller quantities. Although soft drink demand is spring to plateau which could cause a shift in bargaining power to the buyer because of decreasing demands in both Pepsi and Coke. Porters 5-Forces model all told encompasses all factors of the soft drink industry. It h as shown that industry has been very profitable in earlier years, especially to Pepsi and Coke.Demand for soft drinks is beginning to level off because of a new health conscious trend by the consumer which will inescapably affect profits. The industry has also been defined by intense rivalry by the two largest firms which leave little room for new entrants. The soft drink industry has reached its peak in society and will soon begin to slouch soon because of the consumers decrease in demand for the product and increased demand in other healthier products. For both companies to stay profitable, they will have to cut their products to the new health conscious trend of the consumer.The value created by the soft drink industry is apparent and distributed across the industry in a variety of ways. Pepsi and Coke at first only produced their cola products, two companies each with one product line. The success of both companies led them to diversify their production capabilities and produ ce different flavors of soda Fanta, Sprite, and Tab (1960-63) from Coke, and Teem, Mountain Dew, and Diet Pepsi (1960-64) from Pepsi (C259). These expanded product lines proved to be highly profitable and were continued and expanded on in the years to come.By the late 1980s Coke and Pepsi each offered more than 10 major brands of soda in 17 or more sizes (C261). This product proliferationincreased profitability, rivalry, and barriers to entry. Soon both companies would break into markets other than carbonated soft drinks. Sports drinks such as Gatorade and Powerade, juices and juice drinks, energy drinks, tea based drinks, and bottled water. These new product lines all had substitute products from the other company to battle with. Pepsi and Coke had a vast understanding on game theory and demonstrated it with their sequential and simultaneous take up games.This led to an enormous selection for the consumer, whose only problem was choosing a flavor. Both Pepsi and Coke both have sec ret recipes to their flagship cola. Coke was the first to be imitated in its early years. The company constantly fought trademark infringements in court. There were as many as 153 barred imitation of Coca-Cola in 1916 alone (C259). When Pepsi proved to be a viable competitor to Coke, the company filed a suit against Pepsi claiming it was an infringement on the Coca-Cola Trademark.From that point on the two companies engaged in competitive merchandising campaigns to gain market share. In 1950, Coke controlled 47% of the US market, while Pepsis was only 10%. Coke and Pepsi are two gigantic companies that have flourished throughout their existence. They can be described as the definition of rivalry and competition in the modern business world. They are exact substitutes of each other and have battled to control the carbonated soft drink industry for over a century.From the 1950s-present, the carbonated soft drink industry has steadily increased in terms of consumption by person in the US (C251). Both companies have spent billions in marketing, research, acquisitions, and promotions to meticulously exchange percentage points in the $66 billion a year industry that they have created (C250). Unfortunately times are changing, and the superiority that the carbonated soft drink industry once held among beverages is easily fading. Schools are banning sodas from being sold in them, claiming they are unhealthy for children (C263).People in todays society are more health conscious than they were in prior years. This is why you see a health clubs left and right, and 0g Trans Fat labeled on snack foods. A majority of the US population is very health conscious, which leaves little room for the sugary carbonated soft drinks that used to dominated beverage consumption. The stability of the Soft drink attention as a whole is in jeopardy. Coke and Pepsi will have to find alternatives to increase market share, or break into new markets, if they want gross sales to keep increasi ng like they have in the past.Non-carbonated beverages, such as juices, sports drinks, and energy drinks, are beginning to grow more rapidly than when they first were introduced, while carbonated beverages are leveling off. This health conscious shift will lead Coca-Cola and Pepsi executives to focus in these once thought auxiliary components of their business to charge up the slack that the carbonated industry is leaving behind. Coke and Pepsi will not be able to repeat their success with carbonated beverages in the water segment. Water cant differ like soft drinks can.There are simply too many similar substitutes for customers to turn to, and the brand dedication diminishes. A mere 10% of consumers say they choose a brand of water because its my favorite brand when compared to the 37% of carbonated beverage consumers (C267). To compete in this new market, Coke and Pepsi will need a new competitive dynamic to stay profitable, one that wont end in price wars. Fortunately for the m arket it is much cheaper to bottle and sell water than it is carbonated soft drinks, so competitive advantage will need to inevitably be realized in other parts of the business.

“Night demonstrates the potential of man’s inhumanity to man” Essay

Elie Weisels night gives us a clear insight into the levels of inhumane behaviour which existed in the multiplication of Nazi Germany from the Germans and even the Jews themselves. Elie also makes clear the great malice sh make by some people, during a time where discrimination was a trend created by German propaganda a situation which made any act of inhumanity acceptable. Nonetheless Night also shows us the way in which people are unstrained to sacrifice, purely for the survival of differents. Night also demonstrates the nature of the human qualities by showing that even in the most inhuman and cruel circumstances, we can brave something like hell on earth Concentration camps showed us inhumanity on a scale previously unimagined.However the setting in drift of much(prenominal) inhumane behaviour began some years before with the systematic dehumanising of the Jews by breaking d possess social structures and relationships and taking international their place in civil society. The novel shows that there is great inhumanity displayed from this personal journey of Elie Wiesel. The Jews were tortured every day for no reason at all other than for the SS officers own amusement. The SS officers hardened the men as if they were animals, making them fight for food. Women, babies, old, sick, and handicapped were put into the crematoriums as soon as they arrived at the camps. The Germans stripped the Jews to nothing and took away everything close to them, separation from loved ones, isolation, transportation and the ruthless, cold actions towards them in the camps such as starvation and selections of the fittest. They killed people for no reason, with no remorse whatsoever.Tortures, being treated like animals, and being burned alive or killed were all things that led to the Jews feeling as if they were not human. As the treatment of the Jews gets worse, so do their own actions. After their time at Birkenau, the prisoners were in very bad shape. All were starving, but some more than others. At this point, one of the young men kills his own father for his ration of bread and is then promptly surrounded and killed by some of the more disgusted Jews who had seen the crime. While the justice administered by the other Jews is a sign of humanity hanging by a thread in the minds and hearts of the prisoners, the young man who killed his own father signifies as much of a tendency in the opposite direction. While some would argue that thegoal of survival could possibly justify the means, the effect the Nazis are having on the minds of the Jews cannot be ignored. in spite of the relenting bleakness and horror of life in the camps, Elie Weisel survives with his emotional insanity and survival remarkably intact. The critical things that helped people to survive in to camps included human connections, such as friendships and family relationships, hearing and making music and random acts of kindness from strangers.By doing whatever he needed to so he coul d survive, Wiesels identity had truly changed in the concentration camps. Elie survived the concentration camps for nearly two years. dismantle though he often claims that he wanted to give up, that he wished he would die, he still fought against death. He writes our first act as free men was to throw ourselves onto the provisions. We thought only of that. Not of revenge, not of our families. Nothing but bread. This quotation mark shows that, though Elie has lost his identity so much that he is almost like a wild animal, he has still managed to keep the instinct to survive. This natural selection showed that he never was able to fully give up on life. He somehow pushed past the Nazi cruelty to live through malnutrition, torture, and sorrow. Even as his emotions shut down to the point where he could not cry for his dead father, he was shutting down so he could survive the assure of the death camps.

Charles Bukowski’s Diction

Diction refers to the salvers distinctive vocabulary choices and style of expression in a poem or story. A secondary, common meaning is more precisely expressed with the word enunciation the art of speaking clearly so that each word is clearly heard and understood to its fullest complexity and extremity. Diction has multiple concerns register words being either formal or liberal in social contexts. Literary diction analysis reveals how a passage establishes tone and characterization. Knowing this, how can we apply this conception to Bukowskis work? Its simple What is nearly important about Bukowskis works is the accessibility.His works are written in plain language which makes them a fast read, and easily translatable (although the bests are forever the originals). Charles Bukowskis style is reportedly one of the most imitated in the world due to its simplicity, and has influenced numerous writers in the realism movement, which doesnt mean that this style is an easy choice, mos tly because his theme was, among other peculiarities, heavily influenced by the geography and atmosphere of his home city (Los Angeles) and is marked by an emphasis on the ordinary lives of poor Americans, the act of writing, alcohol, relationships with women, and the employment of work.His vocalize is from people who occupies a place among those outcasts, outlaws, madmen and solitaries whose outspoken visions achieved against all odds a global presence. Henry Miller, Samuel Beckett, Jack Kerouac, Allen Ginsberg, Hubert Selby Jr. and William Burroughs were some authors who, as Bukowski, make use of these themes to expess their own points of view in a very particular way, being Bukowski the most objective and clear and non-scholarly one of them.Yet, even among such outsiders, he remains outside, a consummate loner, since the others, unlike him, reveal in their various styles a certain hard-won haggling with literature that was, to him, the stuff of dupes. The tone of most of Bukows kis works is autobiographic and often reffers to his feelings of a permanently disfigured boy in early adolescence by painful boils, so severe that they had to be surgically lanced.He as well worked in a succession of heartbreaking menial jobs, culminating in a numbing nine-year stint in the U. S. Post Office, facts that would give him a lot to write about, especially his feelings in relation to these facts. He perfectly depicted the depravity of urban life and the downtrodden in American society. Bukowski relied on experience, emotion, and imagination in his work, using direct language, violence and sexual imagery.He writes with a nothing-to-lose truthfulness which sets him apart from most other autobiographical novelists and poets. He has established himself as a writer with a consistent and insistent style based on what he projects as his personality, the result of hard, intense living and the sense of a desolate, abandoned world. In accompaniment to desolation, Bukowskis free rhythm tackles the absurdities of life, especially in relation to death.The subject matters of this world are also drinking, sex, gambling, and music the Bukowski style, however, is like a crisp, hard voice an excellent ear and eye for measuring out the lengths of lines and an avoidance of metaphor where a lively anecdote will do the same dramatic work. Furthermore, his embroider with words gives a comic gleam to even his meanest revelations. Bukowskis poems give the impression that theyre best appreciated not as individual verbal artifacts except as ongoing installments in the tale of his consecutive adventures, like a comic book or a movie serial.They are strongly narrative, lottery from an endless supply of anecdotes that typically involve, for ex a bar, a skid-row hotel, a horse race, a girlfriend, or any permutation thereof. Bukowskis free verse is really a series of declarative sentences broken up into a long column, the short lines giving an impression of speed and ters eness even when the language is hokey or cliche. Maybe that is the reason of way the readers feel so close to him, as were talking to a close friend.The fact is that, with his own simple diction, which is so direct and easy understandable (but yet deep, sensitive and real at the same time) we can really feel ourselves in what hes talking about, even if we go no idea of what it is like to be in his shoes. In the end, we relate his experiences as the world and people as they really are, and we cant hide from it any longer. its true pain and suffering helps to create what we call art. given the choice Id never choose this damned pain and suffering for myself but somehow it finds me as the royalties hold to roll on in.

Automobile and Cycling Essay

Cycling is one of the oldest means of transport. Inventing bicycles was an enormous step in the autobiography of transportation. Bicycles didnt need horses or wains as a result transportation became much simpler and cheaper. Moreover the previously smelly and dirty towns turned into healthier and scrubbed places. Nowadays, however, when there are several faster ways of travelling, is there any reason to ride a bicycle? Although in our more technologically real days bicycle are rather old-fashioned way of travelling, it has certain advantages.To begin with, bicycles are much cheaper than cars and motorcycles so that a lot of people rout out afford to buy them. Moreover, cycling is a great, physically demanding sport. As a result it could be an essential part of a healthy lifestyle or even a balanced diet. If people used it only for go to work or school it would provide them enough movement to avoid weight unit problems. Finally cycling is very environmentally friendly because it doesnt need fuel or electricity. On the other hand cycling as a mean of transport does have its disadvantages. It usually takes longer than other forms of travel. As a result it can be more tiring.In addition, riding a bicycle in the city can be a little unhealthy. Cities air is very polluted because cars and factories exhaust a lot fume and chemicals. furthermore cycling can be dangerous also. In the heavy traffic violent and careless car drivers often cause accidents and if we arent enough awake we can easily get hurt. All things considered, although there are some disadvantages of cycling I believe it is healthier and more enjoyable than driving a car. It can be dangerous but it is a perfect method to keep ourselves fit. Furthermore, in our crowded cities travelling by bicycle often the hurrying way to reach our destination.

One Pager

Humans first sustained themselves as hunters & gatherers Hunters were responsible for killing and capturing animal and using their hung t for food, clothing, or tools Gatherers were knowledgeable how to tell which plants or fruits we re edible Early technology consisted of shaping stones into tools and weapons for hunt Mostly nomadic societies that had a migration pattern depending on the movement of punt and/ or the seasonal growth of plants Major Migrations 1.East Africa-. Australia-. Middle East-?. Europe-. Asia 2. Asia AL and Bridge) *The Americas The Neolithic Revolution The Revolution- In 8000 B. C. E. Human beings began to develop settled communities Settling was based on successful civilisation of crops and domestication of ann. malls the revolution itself occurred independently , in various locations, over a large time period Each pastoral ingleside developed different farming practices that worked WI the their own land features Revolution Outcomes 1.There was more constant food supply now that people started controlling food payoff and animal domestication. . With greater availability and easier access to food sources, much more people were able to eat. This resulted in longer life spans, and an I increasing population 3. Specialized jobs such as priests, traders, and builders are created considering not everyone is needed for food production 4.Women became responsible for raising children, cooking and cleaning while men controlled agricultural production and worked. This resulted into patriarchal systems , where males became dominant in family life, the economy, and the government. 5. Settled peoples considered themselves superior when compared to the remain inning hunters and gatherers, creating social distinctions between the two groups.Vegetative Planting-? first form of plant cultivation (according to Carl Saucer) plants are produced from direct cloning by cutting stems & dividing roots originated in Southeast Asia settled people participated in a lot of fishing and hunt club first domesticated plants/crops include taro, yam, banana, and palm first domesticated animals were most likely dogs, pigs, and chickens other vegetative planting hearths were West Africa and Northwestern South A America Vegetative planting Diffusion from Southeast AsiaSeed Agriculture-? Eastern Hemisphere Carl Saucer determine 3 hearths which included western India, northern China, and Ethiopia In SW Asia, wheat & barley were domesticated, along with cattle, sheep, & ago TTS Herding animals were used for plowing, meat, skins, and milk Millet diffused from the northern China hearth Both millet and sorghum were domesticated in Ethiopia Diffusion of in Eastern Hemisphere 1. SW Asia *Europe *North Africa *India *Indus River Valley 2.NW China South Asia -9 SE Asia Western Hemisphere Two identified hearths southern Mexico & northern Peru Mexico was the origin point for squash and corn (maize) Per was the origin point for beans, cot ton, and squash The Europeans coming to the Western Hemisphere in the 1 fifth century create d widespread diffusion in agriculture Innovations Irrigation allowed water to be channeled to fields Fields were plowed to loosen soil Fences unploughed animals from entering agricultural fields.

Ha Long Essay

A customer buys products based on their look and the quality inside . This is an example of how tourists choose their tourist depot and I have a wonderful destination that every atomic number 53 should throw in once time in their support Ha pertinacious . Ha longsighted is one of seven nature wonders of the world. Visiting Ha Long bay, you can experience the diversity of natural views, from sandy beaches to thousand year old rocky visual senses.why should you choose Ha Long bay to visit ? The word Ha Long in Vietnamese means the dragon descends into the sea and he legend says that the island of Ha Long was created by a gravid dragon who lived in the mountain, it sounds very interesting. First, I will let you know about the wonderful scenery. When you go down to Ha Long, you can just describe as a wow , from great father mountain to thousand year old caves, from sandy beach to diving to discover the sea . Ha Long bay will lead you from one surprise to a nonher. Beside that, Ha Long has had a particularly hearty position because of its location on the important communication and trade route between China, japan and Thailand , so you can see the great combination of agriculture of four countries.What will you do when you come to Ha Long bay ? As I said, Ha Long is a great combination of scenary and culture , so there are so many trips that take you to experience the beauty and culture of Ha Long . You will visit Ha Long on a sheet , which is called cruise tour that will lead you visit all places in Ha Long , it looks like you are mixing with the natural , beauty of sea , mountains and caves .Come to Ha Long bay, you will have agreat opportunity to bring forth experience about purport on water , which means people live all their life on water , we call that tiping village on the sea. you can also make merry the fresh seafood, from shrimp, fish, jelly fish to many kinds of seafood that you have never eaten and if you want to cook for yourself , you can do it . Especially , you can hand over a famous dish of Ha Long jelly fish noodle .I promise that Ha Long bay is a value trip that you should try , the friendly traditional of people in Ha Long , the wonderful lanscape. Imagine you are base on balls up in the beautiful sunshine amid the rock, islets and caves and seethe view of Ha Long bay on the top of the mountain will give you a bird-eye view on the bay. I promise that no place in the world has the wonderful view like Ha Long bay.The experience from one to another will lead you to many surprises, the culture, the landscape, cuisine of Ha Long bay . Do not procrastinate , come to Ha Long and enjoy a wonderful gift of nature.

Steve’s Needs as a student

Steve is a 20 year old male inform-age child he lives away from home as he is in his final year at university. Steve lives in student accommodation with 6 otherwise male students. The area he lives in is deprived of the city and the local housing is poor quality. There are busy roads and factories surrounding the area he lives in. He great deals up to 120 cigarettes per week and binge drinks a passel. He doesnt suffice at only and he eats un substanti onlyynessily. Steves housing is very dirty and messy therefore causing a lot of dust. This is affecting his asthma. Steves Needs Steve has many motif to improve his PIES.Firstly for his physical health he should choke up drinking so much as it impart be affecting his liver. besides he should condition consume so un echoing(a) and get on a healthy fast and start to exercise regularly. He should in any case use the exercise as salubrious as to get fit to tease apart charge so he is at a healthy BMI. For his emotiona l health he should drag positive(predicate) as shooting that he stays motivated to promiscuous angle and drink less alcohol and smoke less and eventu eachy quit. He should obligate self-confidence in himself that he stinkpot loose burthen and that he in allow encounter much conk forbidden in the long knead after all his hard work.Dying of Breast Cancer in the 1800sLastly for emotional health he should view stick unwrap from battalion in social club to attention him loose weight and get healthier. People collide withering him co-occurrence should be his friends, family and the care for and renovates who are part him. These could include the fodderitian and the company nurse. For Steves intellectual health he should impart sure he concentrates more(prenominal)(prenominal) than at university, in order to achieve a proud standing grade. Also he should bear sure that he gets educated on the risks of what he is doing to himself as he adopts to realise what he is really doing to damage his body.Lastly for Steves social health consumes he requirements to reassess his social life and dwell going step to the fore more and whitethornbe even scram more supportive friends rather than people who find it funny that he gets into a complete state. Also he should take up a pastime in order to go for himself busy rather than turning to alcohol and causing himself harm. Steve should overly think approximately how he spends his specie and that he should stop spending it on alcohol and cigarettes and he should use it in a more useful way much(prenominal) as joining a gym or towards a hobby he may lucubratee to take up.Steve should too make sure his housing environment is purify as it is affecting his health as it is very unhygienic. Community Nurse Lisa is a lodge nurse. She is dowery Steve to get healthier and giving him advice on how he pee the gate loose weight and get healthier. Roles Lisa kit and caboodle within the community scarcely she is based in a doctors surgery. A community nurse acts as a instiller and counsellor primarily, but also plays an beta role in blocking widespread ailment and disease in the community she serves. Lisa offers a supportive role she supports patients as well as other professionals.She does visits to schools, GPs and home visits in order to spread awareness of illness disease and also to support people in any health have intercourses they may have. Lisa is part of the PCT (primary economic aid trust). She offers general health care to patients and she results come on general advice. The main roles that Lisa undertakes are monitor peoples health, providing nursing care to the sick and dis fittingd, she is also a health teacher letting the community she serves in know c nod off health risks and what you rout out do to prevent them.Also she is a councillor giving an divert advice and broadening a clients insight some a problem so that appropriate decisi ons are made which sack up lead to a lordly resolution of the problem. Tasks One of the tasks Lisa may undertake is wake try outs to find out active their health such(prenominal) as she could look at the height, weight, BMI and blood pressure of Steve. Also she could do examens on Steve for his cholesterol levels and test their lung functions. These screening tests can friend to promote dangerous health.This is because if there is an issue involving the Steves health thusce doing unmatched of these screening tests Lisa may be able to nonice the problem and then look at it in more detail. If the problem is noniced soon enough then Lisa go forth be able to pronounce Steve of what it is and help him sort the problem out and recommend him to a doctor or advise him on what he can do in order to retain a healthy state. Also a task Lisa may do as a community nurse is educating the community. She may give out education and advice on certain issues patients may have.These could include pregnancies, exercise, drinking, smoking, diet and contraception. A community nurse can also provide training and advice on prescribed or over-the-counter medicinal drug on medication regimens, side effects and interactions. However if Lisa thinks that the patient necessitate more than plainly her advice such as Steve may need to see a nutritionist in order to plan out a healthy lifestyle and diet she may advise him to go see the specialist person as she may not be able to help him as much as the dietician can. She may also advise the patient to go to a specialist support chemical group.Such as if she thinks that Steve is showing signs of universe an alcoholic she may advice him to attend an AA meetings or if she sees that Steve is with child(p) and needs help in loosing weight she may send him to groups that are specialised in helping people loose weight such as weightwatcher meetings. Lisa may also give out leaflets to a patient in order to help them with their he alth issue and for them to learn more about what it may consist of and how they can help themselves to get better health. Such as giving Steve leaflets on stopping smoking.The leaflet would contain information of what stopping smoking consists of and what different methods he can use to stop smoking. If Lisa is incapable of giving the patient the noesis they need she may have to refer them onto someone who pull up stakes have much more companionship about the issue. Such as if Lisa found that there may be an issue with a Steves health that would need him to have more tests and more examining then she lead refer him to a doctor who pass on have more acquaintance on what the issue is and they bequeath be able to advise give more advice to the Steve than Lisa may be able excessively.Lisa educating the community and giving them advice is another way to show that she is promoting good health to the community. The education she is providing will help people to see the first sympt oms of serious diseases such as lumps on the breast, which should be checked out for breast cancer. This education of people finding out about diseases in the early stages will help a person to overcome the disease and get their good health back as soon as they can. Rather than having no education on looking out for the disease they may end up noticing the disease months surveil through the line when it may be too late.Also if people are being given appointed advice they may observe better about themselves and therefore their lifestyle may cash in ones chips of a better quality and more positive. Such as if she was telling Steve how much fit and healthier he will be if he looses weight and cuts down his drinking and smoking. Also that he will look much better and people will find him more attractive. This positive rise will help Steve to take on Lisas advice and make him want to loose weight so he can achievement a positive outcome.The advice may also help people to seek out more medical help in order for them to maintain good health, without the advice they have been given by Lisa they may not know what to do about their health issue and things could have got much worse. Another task that Lisa might do as a community nurse is insignificant treatments. Lisa will not have the full medical training and knowledge as a doctor may have so therefore she will not be able to offer on extreme drugs to the patient or be able to attend to serious wounds.However she will be able to dress wounds and make sure they are kept clean. Such as if Steve has a minor injury from being out drinking all night and falling over as he was drunk. He will need the wound dressing and Lisa will be able to clean it to prevent infection and then bandage it up to avoid further damage. Skills Lisa will need a variation of different achievements as a community nurse. Firstly she will need mathematical skills. These mathematical skills can be put to use when she is making sure that nu merical data is interpreted properly.If the data is interpreted properly then patients will have a crystalize understanding of what is going on with their body. Also Lisa can put her mathematical skills to use when she is doing Steves BMI. If she correctly uses her mathematical skills to work out Steves BMI then Steve will see Lisa as a knowledgeable, reliable person. If he sees Lisa as this then he will be more likely to listen to her advice and trust her. If he is listening to her advice because she has shown him that she is correct at her job and can help him then that will be helping Steve needs.Lisa should also have good communication skills. She can put these skills to use when she is trying to get her message crosswise to Steve. If she is giving Steve results from a screening test she must make sure that she doesnt upset him and that she knows how to correctly communicate with him in order to get the trump outcome. If Lisa seems to be nice and helpful towards Steve and she looks like she knows what she is verbalize and she is comforting Steve when he finds out some scandalous news then Steve will maybe become to like Lisa and understand why she is there for him.If he understands that she is there to help him then he is more likely to listen to her and in listening to her and get her advice Lisa will be helping Steve to loose weight and cut back on the gloomy things he is doing to his body. This will be helping Steves needs. Lisa will have to have medical knowledge as a skill to be a community nurse. She will have to have medical knowledge so when she is giving out medical advice she will need to know that what she is saying is accurate and correct.If her medical knowledge is accurate and correct and she has the skill to advise people on what they should do and help people with their descriptions she will be trusted and respected a lot more than if she didnt have any knowledge on what she was doing. The medical knowledge can come in useful when sh e is working with Steve and helping with his needs. If Lisa shows Steve that she knows what she is doing and her knowledge is correct then Steve is going to want to follow her advice on how he can get his body fitter and healthier.Steve needs to lose weight and if he wants to follow Lisas advice then she will be helping with his needs. If she had bad knowledge and seemed as if she didnt know what she was doing Steve would be put off by this fact and may not want to or follow her advice as he may seem it to be incorrect, or that its her look and not a medical one. Lisa also should have good communication skills. She must make sure that she gets her message across to her patients such as Steve in a way that wont offend them and will make them get hold confident that she knows what she is saying.She must make sure that if she is giving out results such as screening tests to someone that she is professional and makes the person feel comfortable. If Lisa puts this skill to use when wor king with Steve she will be helping with his needs. She will be doing this by communicating to Steve what is going on with his body in a positive non-offensive way then Steve is going to want to listen to Lisa and he will see what she is saying is important and that will help him in being confident that he is in the right hands to lose weight and get healthier. Qualities There are many qualities that Lisa should have to be a good community nurse.Firstly she should be patient with the patient. She should never rush them into anything she must make sure she remains hush and not stressed out with the patient. Some patients may need to lose a lot of weight and if they arent doing it as quick as the community nurse would like, they must make sure they still remain calm and patient. If they start to rush a patient into loosing weight and telling them there not doing well enough or quick enough then they may lose their self-esteem and that could cause them to stop the course of treatment and therefore they wont be loosing any weight.However if Lisa is patient and calm with patients like Steve passim the whole time they are seeing them which could be many months, Steve will more likely to become more confident that what he is doing is going to be beneficial and that he is doing everything correctly therefore Lisa will be helping him with his needs. Another quality that Lisa should have as a community nurse but also in helping Steve with his needs is being encouraging. If Lisa is encouraging then Steve will want to carry on with what he is doing as he is being get alongd to do so.If Lisa is giving him positive encouragement and keeps reminding Steve how much better he will look and feel when he is healthier and fitter then Steve will become more determined to listen to her advice and participate in what she is doing to help him. If he listens to her advice then his needs will be for filled. Lisa should also make sure that she is very friendly towards her patients a nd that she doesnt come across as being very nice then patients like Steve will be put off from talking to her.If Steve is put off from talking to Lisa then he is unlikely to listen to her advice. If he doesnt follow or listen to her advice then he wont have his needs met. However is Lisa is friendly and kind towards Steve and shows him that she cares about him as an individual then Steve is more likely to listen to her advice and encouragement and have his needs met. nutritionist Roles litigate is a dietician for the NHS. She works in partnership with doctors and a nurses who can refer their patients to work on to get specific help that carry out as a dietician can help them with. execute will have specialist knowledge about diets and nutrition as she is trained in them areas. hence process will be very useful in helping Steve with his diet and loosing weight. A dietician plans nutrition programs and food for thought programs for their patients. Dieticians such as sue can he lp prevent diseases and obesity problems because they teach people about the role of food in their diet. They usually run food programs in institutions, such as hospitals and schools. A dietician promotes healthy diets through education and education programs.Another role that Sue may have is to be able to create a diet based on what the doctor prescribes. The dietician must be able to prepare and calculate a diet based on the nutrients a person needs. Tasks A some tasks Sue may have to do as a dietician is educate her patients. The education is often about appropriate diets and what diet may be appropriate for their health needs. Sue could educate Steve on what diet he could start to take and how it will good him. Sue can also educate her patients by telling them the different types of food groups and why their all individually important.She could educate Steve on what the different foods he eats do for him and maybe what food group he should start eating and why. Also Sue can ed ucate her patients about the risks of an unhealthy diet and being lumbering. Steve would benefit from this education very well as he may not understand the full risks of what he is doing to his body, but if Sue educates him on what he is doing to it and how bad it is then it may encourage Steve to take action. One of Sues tasks may also be giving her patients a diet that they specifically need and that will fit into their lifestyle.She could give Steve a diet that specifically is for him and fits around his university timetable. Both hospital and community dieticians educate people who need special diets as part of their medical treatment, for example patients with kidney disease, food allergies, eating disorders, diabetes, HIV/AIDS etc. Another task that Sue may do is to run food programmes. Running food programmes in inducts such as schools can help the young pupils to get more knowledge on nutrition and what diets they should be taking in order to be healthy.Sue could run a foo d programme at Steves university to show Steve that it is important to lose weight and be healthy, not just him but everyone. Another task that a dietician may have is giving out advice. Sue could give out advice on diets and nutrition in many different ways. A few of these ways could be giving out leaflets in a school or community place to get people to read into more detail on how important a healthy diet is. Also she could give leaflets out to her specific patients advising them on how to cope with their new diet etc.Sue could also show videos and tell about case studies in communal places such a school or a GP. These videos will show awareness of a what an unhealthy diet can do and what you can do in order to maintain a good health and how you can do it. One of a community nurses tasks are to produce diet plans to suit the individual and whats best for them. If Sue produced a diet plan that was suitable for Steve in order to lose weight then that will benefit him a lot. A dietic ian also monitors weight, they do this in order to see how well the patient is doing on the diet they have been set.If the patients diet plan isnt working for them and regular weight monitoring shows this then Sue may change their diet to something else to see if that diet plan works. Constant modify is needed in order for Sue to see if she needs to change diet plans for the patients. A dietician might incorporate exercise into the process, but this would only be minimum information such as that they should exercise regularly and often after meals etc. Skills Sue should have mathematical skills as a dietician.She will need these skills in order to produce accurate diet charts and to accurately work out a persons BMI. If the information Sue produces is correct because she has accurately used her mathematic skills then she will be able to tell Steve what to do to get healthier and lose weight. Steve will then believe that Sue knows what she is saying, he will then follow her advice a nd start to lose weight, this will be helping with his needs. Therefore he will feel better about himself as he will look and feel great.Sue should also have good communication skills. Good communication skills are useful as the information is given face to face so therefore its important that the message is given across appropriately. Steve is more likely to listen to Sues information as she will be giving immediate responses and making him feel comfortable. This will help him as he will understand what to do to get himself healthier and this will help him to lose weight leading to him having a good self esteem, again Sue will be helping with what he needs.Sue should also be able to have a skill in order for her to be able to give good advice. Sue will have to give good advice with reason behind the advice she has given, she will also have to have medical and nutritional knowledge to back up what she is saying this is because Steve will then know that she is giving a medical overvi ew on his body and that it is a serious fact that he is unhealthy and needs to lose weight, not just Sues personal opinion.The knowledge that Sue has is important as she will be letting Steve know she knows what shes doing and he will follow what she is saying and he will lose the weight he needs also he will get much fitter and healthier and he will then feel much better about himself, therefore his needs will have been helped by Sue. Sue should also have knowledge on nutrition and dieting. This knowledge she has on nutrition and dieting will help her to provide accurate and immediate advice to her patients. If she is providing accurate and immediate advice to patients they will feel confident that she knows what she is doing.If Steve believes that Sue has knowledge and accuracy on what she is telling him then he will trust her and he will want to take her advice and he will stick to diet plans she sets him, if he loses weight as a result of Sues work she will be helping his needs. Qualities Sue should have many good qualities in order to be a good and helpful dietician. Polite and friendly should be one quality. She will need to make sure she doesnt offend the patient in what she is saying. She shouldnt say that they are fat and need to lose all their chubbiness.She should be polite and professional and use the correct terminology to avoid any offence. Steve is overweight and if Sue worked out his BMI and saw this she shouldnt call him fat. She should tell him that he is overweight and borderline obese. Even though it sounds worse if Sue uses the correct terminology then Steve is less likely to get offended and more likely to take things seriously. If he takes things seriously he is more likely to want to lose weight and therefore his needs will be met. Sue should also have being approachable as a quality.If the Sue is approachable and friendly and nice the message she must give to Steve that he is overweight and does need to diet may make him accept these t hings more lightly than just saying hes fat and needs to lose weight fast. If Steve can accept things more lightly and understand what Sue is saying to him then he is more likely to be confident and want to lose weight. If he loses weight then his needs will have been met. Sue should also make sure that she is relaxed and patient with her patients but that she is also firm. Things may get irritating if a patient is refusing to diet or doesnt seem to think they should lose weight.Sue should stay relaxed and patient but however she must make sure that she doesnt give in and she stays firm. Such as making Steve stick to his diet plan. She must understand that it may be difficult at first but must be consistent and firm with Steve and keep reminding him that his needs can only be met if he works with her and takes onboard her advice. Sue must also make sure she stays positive. Being positive is a quality that Sue needs. She must make sure that she tells them how much better they will lo ok and feel after all their hard work and that it will be very beneficial.If she does this then her patients will then want to aspire for the positive goals. If she is negative and archaic patients such as Steve may not listen to her and may not lose weight and may even start to gain weight. If Steve doesnt lose weight then his needs will not be met. However if Sue stays positive with Steve and makes sure that he is in a positive public figure of mind and he is in a determined lose as she tells him of all the benefits then Steves needs will be met as he will eventually lose weight and feel and look much better.

My Life Plan Essay

My dream is to serve members of the community in the medical field as a radiology Technician with care, compassion, and k outrightledge. I take hold had many influences from medicine, from past jobs as well as past experiences. I turn out worked in pharmacy as well as general medicine, internal medicine and orthopedics. My most real influence to strive for a career in the medical field was by personal experience. My young woman was diagnosed with domiciliatecer at age 1. There were many, many doctors, nurses, radiologists, radiology technicians and medical personnel that assisted us in our enormous journey towards good health.Each of these had a huge impact on my life, nowadays it is my turn to give back. In order to get through my goal, my first challenge was to enroll in tame. I have been out of college for over twenty years now this was a huge decision, not only when for me but for my whole family. My husband is also in medicine, he is a pharmacy technician and systems analyst at the hospital in the pharmacy department. Our girls, ages 17 and 9 are very active in school activities as well as sports and music this meant they would have to take on more responsibilities at home.I am now in my first semester back in school. Just taking the first move have been personally motivating as well as fulfilling. I know that any goals I set for myself are now within reach, regardless of whether they are long term or compendious term goals. I have set the bar high for myself, urgencying to get As in all of my classes. Once my pre-requisites are complete, my next goal is to get into the Radiology Technician Program. Once I am there, I pauperism to graduate with my Associates Degree as a Radiology Technician. I have my heart set on a career as a Radiology Technician.I want to help people as I have been helped by others. I want to be adapted to excel at my career, but also to provide the art of healing with compassion and care. I want to be able to help each patient with understanding, empathy, respect, kindness and thoughtfulness. I know that I lav do this. I have confidence in myself that if I want this bad enough, I can complete all of the tasks in front of me to get there. I believe in myself and my family believes in me. I have support from friends that have gone back to college later in life that are now successful in their own careers.They are now a model to follow. Having my short term and long terms goals mapped out makes me aware of how important it is to achieve each goal. No matter how small or insignificant each goal is, each is a stepping stone to the next. If I miss a step, I can go back, but it will take me longer to get to my next goal. This road map will help me in all aspects of my life, school, family and career. I can keep adding goals to my list, keeping certain to achieve and master what lies ahead.

Women In Business Essay

Unassuming nature (humility) M Motivator I- intersomebodyal skills S Sense of purpose E Empathic N Notable Innovative N tyro S Self-confidence Spokesman N neer giving up E- Efficacious In the business valet de chambre there argon a lot of obstacles women lease to face to climb the life story ladder. Helen Keller once said, Never bend your head. Always hold it high. Look the world right in the eye. Women should spot this message and pass with it. Its not the people around us but ourselves which holds us back from what we want to accomplish.Self-confidence is the master recognize that unlocks the door in succeeding in todays business world. Confidence in ones self assists in elevating our position. erst a charr is confident, she has pride in her work and a little hard work comes easy. utterer Marsha Evans once remarked, You tail have unbelievable intelligence, you can have connections, you can have opportunities f all(prenominal) tabu of the sky. But in the end har d work is the true, enduring characteristic of successful people. Women, today we regard not to be afraid of hard work. Working long hours and sacrificing our spare time is what it takes to develop a business.Sometimes aging on an extra task can be beneficial to building the career we actually seek. We are classified as the weaker vessels, but if we endure the hard work, it only makes us stronger and climbing the career ladder would be easy. As aforementioned in the acronym, the attribute listed for B in the word BUSINESS was bravery. be a woman in a corporate world you would be timid by the manlike gender. You have to constantly push yourself out of your comfort zone to move forward. This means you have to take risks and accept when things go dismay. No matter the challenge or situation be brave.You will be and turn things around. I am a young woman striving to succeed. Ambition is embedded. I dont pacify for second best. Reach for the stars, but in reality I want to have i t in the thread of my hands. My vision, dreams and aspirations will be a reality. The words of Anita Rowdier, To succeed you have to believe in something with such a passion that it becomes a reality, and know I have passion within. For no matter what it is once Im voluminous I will be passionate and committed. I stumbled upon a poem and the words of it really depicts who am and the attributes posses.Heart of a Woman in Business by Sherry Rough is an inspirational poem for women for all walks of life. A woman in business is like no other Multi-brilliant at work, and often too, a mother. guide by vision to make a difference in this world, Reporting for service, with her hair even curled. expeditious to go, whenever the need She knows in her heart, theres a calling to feed. To do right, to speak up, determined to succeed A business office model that plants the possibility seed. Knows who she is, right down to the core Her essence, her passion-?shine all the more than Shes in e ven out with a handle on it all.At the office, at home, or at the mall. Even in the depth of all she may know Realizes theres still plenty room to grow. So energetic, creative and fun . Early rise, theres more to be done She still finds time to laugh and to play Sacred time too, to kneel and to require It comes from inside, driven by vision, Get on board-?shes on a great mission Her daily orison resides in Gods grace Serving others from her heart sets the pace Making use of her talent, wisdom and skill From strengths and hope in Divine will. Gentle, compassionate, loving and strongIn this sisterhood Of success you want to belong Anything she puts her heart to she can do SSH?s not alone assist-?as you can too The road to get here has been kind of a ride Call me Woman-? its my source of pride Come along, shes blazing new trail A woman in business-?whom we all hail Studying at a prestigious institution as hull International Business School will broaden my horizon and the outlook for my life. It will allow me to build on the skills and traits that I already own and develop new ones that will take me on the road to success full speed.Women rarely hold highly influential leadership positions. I believe that women are just as capable of being successful leaders as men with the same abilities. If more women are allowed and encouraged to become leaders, it would create a wavelet effect throughout society. There is an derangement in the business world between men and women leaders. It is very critical that women hold leadership position. at heart the work environment there will be new perspectives and outlook on different situations. We have accepted the mental abilities that men and women are equal. Marie C.Wilson in Closing the Leadership Gap Add Women permute Everything said, When look at issues face, and when I think of the need, I am as convinced as I have ever been that our future depends on the leadership of women not to replace men but to translate o ur options alongside them. These words that came forth is truly a divine statement. Women holding leadership positions isnt undermining men in influential positions but wanting to work hand in hand with them. You receive views from each person and ideas can be formulated and bought forth. It shouldnt be about male vs.. Male but about how we can all benefit.Right now too much power is placed within the grasp of men and the virile perspective. A survey from Right Management Consultants shows that the skill that companies most often seek in managers is the mightiness to motivate and engage others. These characteristics are displayed more from women. Ultimately, if women are in leadership positions with their male counterpart, the feminine qualities such as intuitive, compassionate and emotional nature will bloom. The gateway to our intuitive wisdom and our connection to the rater adorn of humanity is emotions, quote Tabby Fiddle.

Handling Complaints: How Did the Employee Respond?

In our case, a knob is having meal in The Hong Kong Jockey Club. She has order an a la carte with steak. She would like her steak with tumefy make. Unfortunately, the rester gives her a awry(p) meat temperature dish, i. e. medium. The node is not satisfy with the dish and begin stomach temper asking for explanation. The waiter has do the following step to show the right and quality religious religious service to the guest. Firstly, the waiter tries to calm the guest down. Secondly, he is listening to the guests grievances, so as to provide the right service to the guest over again.And he is allowing the guest to vent, to let the guest express her unsatisfactory. Thirdly, the employee tries to apologize for the wrong service, to give the image that our restaurant is willing to correct our drop away and not to happen again. Fourthly, the employee has done the strict action. He asks the chef to cook the dish again as concisely as possible. And with the correct meat tempe rature i. e. hearty done. This can show to the guest that we have a positive can do attitude. Finally, servicing the guest with politeness again. The skills and theories that we have apply in the caseFor the procedural side We have attempt timeliness. When the guest has problem regarding the steak she ordered. The employee has taken immediate action to approach to the guest. Listening what is her concerns and grievances. Then make a nonindulgent action. Therefore, we can practice the moment of truth to the guest. Communication skill also applies on our case. When the employee notice that the f atomic number 18 production section have cook the wrong dish to the guest. He immediately asks the chef to cook it again with the right meat temperature. And this dish is the first priority to be cooked.So the guest needs not to wait for longer time. This can show that we apologize for our fault. For the personal side Firstly, positive attitude can be found in the case. When the guest is co mplaining with the wrong dish, we immediately apologize for our fault. And we do try buck the guest down to let her vent her dissatisfy feeling. Also the employee listens to her concerns and grievances as to give the right service to her again. Secondly, guidance also can be found in the case. The employee use positive wordings like revel wait let me order a new one for you. This shows that we are willing to be of assistance. And we are concern of every customers needs. No one we will miss out. Lastly, we have lick the problem immediately when guest has a problem. The employee immediately calls the chef to cook the right dish as soon as possible. Therefore, the guest no needs to wait for long time to have her meal. So the guest tempers being recovered very soon. And do not affect her feeling while dinning out. Recommendations for improvement To avoid the problem happen again, I suggest when taking order from the guest, repeat what items the guest had ordered.It is because double disability of order can prevent mistake, sometimes the environment is noise, and service provider may not listen well to what the guest has ordered. Also, the chef can ask clarification from the front line staff when come across some high-flown food order. It is because in tradition in cooking steak, cooking steak with well done are not commonly found in western eating culture. When the chef comes across with this kind of rare cooking method, he can ask the front line staff to make clarify. Then mistake can be minimize.

Rhetoric of Batman Essay Example | Topics and Well Written Essays - 1750 words

Rhetoric of Batman - Essay Exampleacy and its victory in apprehending and stopping the mad terror that has been rampant in Gotham makes it clear that the politics of Batman continue to bounce the dark side of politics in America.Batman has been one of the most interesting of the superhero comic since his inception since, as weve pointed out, hes a hero without super powers. Hes a regular make fun thrust into extra usual situations much like politicians, who are rarely faced with issues of clear right and wrong. foreign other superheroes, Batmans world is full of moral ambiguities. He must often make less-traveled decisions to support policies and politicians with whom he doesnt agree because its the right thing for the city. And unlike other superheroes, whose remnant from mere mortals moves them to an uncontested ethical sphere where political leaders essentially play a substitute role, Batman is very much a player on Gothams political scene and not further because his al ter ego happens to be a billionaire capitalist. Ultimately, though, Batmans socioeconomic status probably impacts his political stance, which has historically skewed heavily toward the conservative side of things.One of the most interesting things about The Dark horse is that in it, Batmans strong and stated desire is to get out of politics and be an ordinary billionaire. But hes forced by his internal desire for justice to interfere in the affairs of Gotham City, even though he know that doing so is problematic Batmans existence and the particular that hes successful at shutting down crime seems to bring out the raging in the criminals of Gotham City. As we looked through the comics, there was this fascinating idea that Batmans presence in Gotham truly attracts criminals to Gotham, attracts lunacy, said Christopher Nolan, the director of The Dark Knight. (Halbfinger) It is much the way Americans felt after the terrorist attacks of September 11, 2001, which left numerous people

Paper 3 Essay Example | Topics and Well Written Essays - 250 words

Paper 3 - Essay ExampleIn essence, murder is unethical, immoral, improper, and unjustifiable. It is also inhumane, and unacceptable for the following reasons. The societal norms forbid that any man should not by whatever means contribute to the death of a fellow being. In essence, murder is an evil radiation pattern that which no unmatchable should opt to as a way of solving a problem. As a matter of principle, committing murder is not an option for me, as I would not prefer another psyche to end my life prematurely. The law permits that settlement of disputed need to follow a certain modus operandi and that no citizen should take matters in to their own hands.Therefore, what society condemns f solelys under the category of evil and not good. Subsequently, the consequences involved are shuttering as the offenders pay a heavy price. In many instances, the judgment impose may at times be a life sentence. The separation from their families and the society that the individuals exper ience is one of the consequences that make me view this as improper. Essentially, people that commit murder become outcasts and do not freely mingle with members of the society. In contrast, ethics lead us to moral principles. One chooses whether to adhere to the societal ethics or to live as per their free will. At whatever cost, human dignity and the rights of individuals need, upholding at all times. Moral principles focus on what an individual should do rather than what they should be (Thomson 13). An objection to my claim would be that an individual might commit this crime simply because they may or may not conceivable proof to justify their actions. To society, this heinous act may be unforgivable, but may be when they addition information on the events leading to the act they might change their moral stand and justify the

Was Jimmy John Liautaud just lucky or his business style enough to Essay

Was Jimmy derriere Liautaud just lucky or his business style enough to guarantee success in todays corporate world - Essay ExampleOne of the major contributions to John success was low level of competition. In those days, people had not ventured in business. John and so, took ethnical Revolution that was taking place at that time to conquer the market. People were moving away from gender segregation that was characterized by division of gender roles to an economy that all genders participated in the development of the economy. People were therefore starting to use fast foods as a core of changing family roles. Therefore, his quick response in taking up the new opportunity that arose do him to prosper in business (Corbus & Guertin, 2007)The success of some(prenominal) business depends on the owners ability to take risks and work towards overcoming these risks. This is to be supported by personal interest and commitment towards achieving the set goals. John was dedicated to pro sper in his business as he spent much of his time strategizing on the best opportunity to undertake in read to prosper in the future (Corbus & Guertin, 2007, 20). Business attitude is the key to success of the business and this is the one that made John take the loan that was given by his father rather than joining the militaryJohn success was mainly spearheaded by his originality. Currently, many entrepreneurs are concerned at photocopying early(a) people ideas and cause to modify these ideas to suit their interest. As a result, high competition has increased as entrepreneurs are severe to outdo each other. This was not the case with John. Despite lack of specialization in business colligate sector, he knew that the only way to enter and segment his own market is coming up with a new product. This helped him to position the product in the market and get financial strength before other competitors entered the market (Corbus & Guertin, 2007, 22).In the current days, business tra nsaction has recorded tremendous changes as a result of increased risks and uncertainties that face the sector. This has

Strategic tourism planning Essay Example | Topics and Well Written Essays - 2500 words

Strategic tourism planning - Essay ExamplePrivate businesses have overly served leading capacities, including the gathering of support for certain collaborative ads and promotions and publishing newsletters, websites and a magazine about Floyd. The Floyd County Chamber of occupation has been playing a significant role in the supporting of topical anesthetic businesses in the long clock time. A significant revitalization part has been performed by the government of the Floyd County in the downtown. The staff and town spent time in the prominent investments in the private sector and various alterations and modifications have been brought by the finances that were acquired from the national and in the shape of restoration and enhancement of downtown which also includes more public restrooms, shops, a hotel, surplus parking, and a community market (Butler, Richard, Michael, John, 1998). The Heritage Pathways project has been continually worked upon by the towns which will offer o f import interconnections to it. A downtown park is being developed within the town which has been granted the support from the alliance for Floyd. Numerous local non-profits have been provided funding and finance by the Town of Floyd, which also includes it financing by means of the Virginia Commission for the Arts. Thus, the Floyd Town has worked properly and in sophisticated manner upon its tourist aspect. Tourism Promotion An active agent part has been played by the Floyd County government in terms of the development and promotion of tourism. The County offers the customers a savoir-faire market organization (DMO)the primary contact for the Virginia Tourism Corporation. The staff of the County has hosted Virginia Tourism Corporation Visitor center on staff for tours of Floyd County and worked with VTC, The Crooked Road and others on numerous substantial media tours. Besides the tours of the group media, the staff of The County also facilitates as a liaison for individual, re putable journa key outs, suggesting itineraries, and linking them with various complimentary tours and services (Bruce, David, and Margaret, 1993). A customized media kit has been supplied by the County, which also includes the DVD of itineraries and images to visiting media. This outreach of the public relations has only been possible with the kind, generous, and the complimentary hosting that has been offered by the local lodging facilities. The tourism pages for the County are on its website (www.floydcova.org/visitors), which also contains the local listings direct feed from the main commonwealth site, Virginia.org. Being a DMO, the emails are moderated by the County from VTC related to to media opportunities and shares pertinent ones with email list of tourism related entities in Floyd County and serves as a reviewer for tourism-related grant applications. Situational Analysis Being a significant subdivision of the planning process, the participants undertake a Situational A nalysis with respect to the tourist destination in order to pick up the objectives and goals of the plan (Hall, 2008). In the current plan, the current tourism assets, strengths, weaknesses, opportunities, and threats, target customers, and a brief analysis of the tourism infrastructure, marketing strategies, and tourism policy have been identified in the current plan. Tourism Assets A list of the premier assets of tourism for Floyd County is provided below. These assets can possibly be depicted in the promotion and advertising. It is as follows

Behavior of students Essay Example | Topics and Well Written Essays - 500 words

Behavior of students - Essay ExamplePargonnts cause stress by demanding only the go around grades. Students are often in relationships with people of the opposite sex. Sometimes these relationships end badly. This is a stressful situation.Teachers are overly under stress. They need to prepare lectures, grade essays and conduct research in order to keep their jobs. They are always writing and reading so they know what is best to teach their students. Many teachers participate in committees that keep them late after work. Teaching students is a stressful job.The paradox with putting stressed-out students and Stressed-out teachers to larnher in the classroom is obvious. Students will want to get class over with as soon as realistic to be with their friends and to start on their assignments. Teachers work hard to make their lessons, so they want to get the best information tot her students. Sometimes this situation can create conflict, resulting in student manner problems. unrivall ed behavior problem that many students have is ignoring the teacher. They will sit in class and pretend to learn to the teacher but they are actually sending secret text messages or playing games on their laptops. The students do this as an act of silent rebellion. They are trying to control the situation by dynamic in activities they would rather do, all while they are fooling the teacher. Students in these classes are bound to get lower grades if they participate in this behavior. They seem to think that simply sitting class gives them a in effect(p) to good grades. Ignoring the teacher is a bad student behavior that leads to bad grades.A nonher behavior problem students have is actually caused by poor teaching. Sleeping in class is a student behavior that is disruptive to the learning in the class. Many students may say that they are not hurting anyone if they sleep. This is not true. Sleeping actually distracts other students, especially if you snore. This behavior is

The Evaluation of the Hiring Process Used By the Firm Case Study - 1

The Evaluation of the Hiring Process Used By the Firm - Case Study ExampleThis reflects a well thought out approach to hiring transition which might yield undesirable results if distributeed haphazardly or in a hurry or if started late as that would leave the firm to choose from hardly the leftovers that have been rejected by all likely employers that have commenced and realized their entire recruitment process even before S. G. Cowen had made any moves.S.G. Cowen already has with them associates who had joined the firm as interns when they were in their first off or second year in a business school. These associates had joined the firm in the last between their first and second years in their business schools and were offered full-time employment as they completed their internship that started the following summer. Some other associates had never been to a business school but had served as interns in the firm for three years and were promoted as first-year associates after th ey completed their internship.Very often officials of S.G. Cowen conduct informational interviews prior to the actual formal process to gauge the level of seriousness and intent of the prospective candidates. though this is essentially an informal process it helps the firm to focus on serious candidates and thus reduces unnecessary efforts on those that are genuinely not interested and have appeared just for the sake of appearing. It must be mentioned that prospective candidates have to appear for these informal interviews at their own expense thus automatically segregating those that were seriously interested from those that are rather casual about the whole process.S.G. Cowen also appointed group captains or touching persons at every core business school to ensure students always had someone through whom they would be able to remain in constant contact with the firm. These contact persons are seldom ever from the military personnel resource department. Rather, they are professio nal investment bankers with long years of service with the firm. These people served the twin purposes of mess the best possible candidates who would be able to seamlessly merge with the company and also attracting students who though interested in investment banking but are not quite sure as to which firm they would join.