UK Budget Hotels Case Study Example | Topics and Well Written Essays - 3500 words

UK calculate Hotels - Case Study ExampleThe industry will account for over a quarter of the derive hotel industry market sh atomic number 18 come the year 2027, this is according to different research done. According to Melvin bullion a consultant in the industry and whom it is reported that has done the most comprehensive research in the industry, he states that the industry presently enjoys a market share of 12% and it is predicted that it will reach a market share of 26% in the coterminous 20 years. This is attributed to the fact that consumers are increasingly demanding for utter cost hotels. (Hotel benchmark, 2002)Despite a lower demand in the hotel area, in the UK and Europe as hearty, compute hotels and mid -market hotels have continued to grow at an average of 12%. The improvement of the budget hotel sector is witnessed in the UK market where the rate of occupancy has moved up. The sector is the only one posting alter occupancy in the hotel industry in the UK. The bu dget hotel sector has continued to grow despite the promoter that the hotel industry has been declining. (Hotel benchmark, 2002)Premier inn budget hotels are the biggest UK band hotel, with a total of more than 32,500 live and a chain of over 490 hotels. Initial the chain was operated under the travel in name. The hotel chain is have by Whitbread Company and it was opened to over competition to the give outodge. The very first group of the hotel were built next to Beefeater in 1987-1988. Ever since 1987, the premier hotels have developed to become the biggest chain of hotels in the whole of UK. In the year 2004 Whitbread re-branded the travel inn company to be known as premier Travel indian lodge after acquiring the rival group Premier Lodge that was owned by inwardness group at a total sum of 505 US Dollars. The name has been re-branded again to Premier Inn in this year (2007) Company logo source (Premier Inn, 2007)Premier inn summary information (Premier Inn, 2007) rolePubl icFounded1987HeadquartersFlag of England LutonArea servedUnited KingdomIndustryHospitalityParentWhitbreadentourage capacity32,500Rooms The hotel chain has created a policy of having similar dwells in all of its hotels the rooms usually have a double bed/ twin beds, a working desk, shelves, a TV set and a shower. Some rooms have extra pull-out beds or on sofa, there are referred as family rooms. Usually these rooms are not priced higher than the standard rooms, as they are aforementioned(prenominal) in size. In the year 2006 premier inn modified their general room design thus far the rooms still have the same standard of facilities as in the past. Currently, the company offers a few numbers of rooms where weed is allowed, but as from January 2008, the company aims at making banning smoking in all rooms. (Premier Inn, 2007)Pricing policyPremier Inns charges a daily amount per room in use(p) not considering the number of people occupying the room, the maximum allowed number is two adults and two children. The price of a room according to the company website is from $ 48, however many of its chain charge a minimum of $55, though the price depends on where the hotel is located and on particular days of the week. For example prices are higher on a week day than during a weekend. Unlike their main competitor